The most frequent comment I hear from business owners is that they “don’t have time” for social media. It’s so easy to get lost in the vortex that is social media and forget that you logged on with the sole purpose of posting an article on your business Facebook page. A task that should have taken 5 minutes has suddenly sucked away hours of productivity from your day.
Nonetheless, your fear of getting sucked into the “shiny things” on social media shouldn’t stop you from making the effort to put your business in front of the 2.3 billion active social media users around the world. There are several ways to circumvent this time-trap, and most of it actually happens offline or on sites other than the individual social networking platforms.
Start with a plan.
Spend an hour each week developing a content plan and schedule each post on a content calendar for the week. This can include social media posts, blogs, email blasts, newsletters, special offers, promotions, ads, and more. When you have a plan that will keep you on track, your time spent online on social networks will be more purposeful and productive.
Create a Schedule
Choose a social media scheduling tool to help you pre-schedule your social media content ahead of time. Web-based tools like Buffer or Hootsuite are designed to save you time and increase your productivity by combining all of your social accounts into a single login, from which you can pre-design your posts and schedule them to be posted at a later date. With these tools, you can have all of your social content planned and scheduled for the week or month ahead, which frees up your day-to-day time.
Monitor your analytics on all social accounts and your website – these statistics will give you insight into how engaged your community is with your posts and how much of that engagement is resulting in website traffic or sales. Analytics should be monitored several times a week to help drive any revisions to your social media strategy and future posts.
If you are still at a loss for finding time to manage your own social media, you can always outsource it to an expert or community manager. Some social media managers will ask for you to provide content that they will post on your behalf, while others will actually spend the time to create and curate appropriate content for you.
By employing these strategies, you should be spending less time browsing social media, and more time trying to figure out how to connect with your audience. In fact, with the right planning and tools, you could actually manage an effective digital media presences with only 15 minutes of your day spent on social media for business. This time on a day-to-day basis should be spent responding to user comments, liking and sharing content from others, and adding comments of your own to others’ posts. Remember – there are real people on the other end of social media, and the key to success is communication.
To learn more about how Teach Me Social can help support your social media transformation, including training and community management packages, contact us to book a consultation.