Originally published by Canadian Small Business Women on Nov 21, 2016.
It’s beginning to look a lot like Christmas! Social media is all a-twitter with holiday promotions, holiday party selfies and businesses competing for your business and spreading holiday joy! The social media world can become a very noisy place during the holidays, but here are a few ways you can ensure your small business can stay ahead of the crowd.
Using holiday trending hashtags can keep your business visible among your target audience. Choose hashtags that your target market is already using or might be following. By providing content that aligns with the current conversations on social media you can ensure that your brand will not be forgotten when people create their holiday wish lists.
Stay tuned to what’s trending this season and share content that shows your brand is in-the-know when it comes to what people are talking about.
Getting noticed is all about standing out. Create captivating graphics for your social media posts and blogs that are sure to grab people’s attention and make them want to click. (lighting, graphics, design, colours)
Ads / promotions
Social media ads are the most effective way to grab the attention of potential customers. You can create custom audiences of people who may have already visited your site or may already be on your mailing list. This allows you to focus directly on an audience who is already familiar with your brand and thus more likely to follow through with a sale.
Email is still the most effective way to follow up with customers and potential customers. Many email clients can connect with your online store to help you follow up with website visitors who may have “window-shopped” without finishing their order. Try sending exclusive coupon codes to your email list for special holiday offers.
Above all, remember that there are real people on the other side of the network who are just as busy as you are this time of year. Present them with solutions to solve their problems and make their life easier. Stay social and engage with your audience online through relatable, interesting and engaging posts and make sure to take the time to answer back!
To learn more about how to maximize the effectiveness of your Facebook marketing efforts, schedule a complimentary consultation with Teach Me Social. Teach Me Social owner Kelly Farrell has been helping empower Canadian Small Businesses through social media since 2012. Teach Me Social offers effective social media services which include training sessions and consulting as well as full-service social media account management.