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8 Ways to Use Live Video to Build Your Audience

8 Ways to Use Live Video to Build Your Audience

 Using live video to build your audience is not just a trend, it’s a social media phenomenon that has consistently grown in popularity and user-base since it first launched in early 2015. Less than 2 years later, social media users now spend 3x more time watching live video than regular content.   People love live […]
Are you spending your time effectively on Facebook?

Are you spending your time effectively on Facebook?

Originally published on Canadian Small Business Women, September 21, 2016. Are you spending time looking at the right parts of your Facebook business page? It’s so easy to get distracted by “shiny things” on Facebook, but as a business owner, it’s important to stay focused on your goal to connect with your followers. Having a […]
When to follow a new trend on social media

When to follow a new trend on social media

Originally published by Canadian Small Business Women on August 21, 2016. There is a big difference between jumping on the bandwagon just because “everyone else is doing it” and adding a new tech trend as part of your overall digital marketing strategy. The rate of change in the world of technology, especially for business, is […]
Ten Tips to Increase the Impact of your Visuals on Social Media

Ten Tips to Increase the Impact of your Visuals on Social Media

Pictures, videos and graphics quickly engage your audience and give them a snapshot look at what you are trying to say. With a little bit more time, you can brand your pictures, quotes and graphics to evoke an emotional connection with your audience. While knowledge of graphic design is an asset, there are many ways […]
Increase your engagement today on social media

Increase your engagement today on social media

It is absolutely frustrating putting time and effort into writing creative copy, creating top-notch designs and following all the recommended practices in making your social media posts a success – only to find that there is hardly any reach on your posts. The goal of any social media post is to drive engagement which will […]
Can you beat the latest Facebook Algorthm update?

Can you beat the latest Facebook Algorthm update?

Last week, Facebook announced yet another “tweak” to their newsfeed algorithm, which delighted some but was clearly targeted at reducing the organic reach of business and brand pages. There are a few ways we can look at this news and plan our strategies moving forward.   What is the role of Facebook? To begin, Facebook […]
I had a great time speaking at the @canadiansmallbusinesswomen Expo a few weeks ago! Thanks to @mirloy for capturin… https://t.co/j0GbSsfRdJ
Sunday September 16, 9am-5pm - Join me in networking and learning together with hundreds of female entreprenerus in… https://t.co/vDd8YhJHVc
Sun Sept 16 - Join me in networking and learning together with hundreds of female entrepreneurs in Toronto. Learn… https://t.co/MFa5Xev4b6
Immigrant Women’s Small Business Expo – Toronto 2018 https://t.co/ROkG2DReBO via @CdnSmallBizWmn
#Repost @mskellyfarrell (@get_repost) ・・・ Can't beat this view. Not sure I'm ready to go back to the city.… https://t.co/cpr5uyXpHB
Honored to be invited to take part in this discussion. Join us on #iwd2018 ✨ . . #Repost @canadiansmallbusinesswome… https://t.co/hu5B8DFgum
#Repost @mskellyfarrell (@get_repost) ・・・ Kicking of National Conference with @TheMompreneurTM #mompconfhttps://t.co/9KqcW5TTVl
Join me at #mompconf this weekend - March 2-3! Simply go to https://t.co/JrzfLXwVEL to learn more & to purchase you… https://t.co/AblVvbZq70