Social Media Strategy

 

8 Ways to Use Live Video to Build Your Audience

8 Ways to Use Live Video to Build Your Audience

 Using live video to build your audience is not just a trend, it’s a social media phenomenon that has consistently grown in popularity and user-base since it first launched in early 2015. Less than 2 years later, social media users now spend 3x more time watching live video than regular content.   People love live […]
3 reasons why you should use a content calendar

3 reasons why you should use a content calendar

Ever since social media has become a mainstream media platform for businesses of all sizes, there has been an evolution of effective marketing strategies. Most recently, it has been evident that a cohesive content marketing strategy is the most cost-effective way to share your message with your audience. Good content provides information as well as […]
Social Media Marketing Predictions for 2017

Social Media Marketing Predictions for 2017

Wow! 2016 has flown past, and the changes in Social Media have been absolutely mind-blowing! Live video streaming has completely exploded, new apps have come and gone while Facebook has grown to over 1.7 Billion users worldwide and is now thinking far beyond the “like” with multiple “reactions” available now to respond to posts on […]
Tips for Holiday Marketing on Social Media

Tips for Holiday Marketing on Social Media

Originally published by Canadian Small Business Women on Nov 21, 2016. It’s beginning to look a lot like Christmas! Social media is all a-twitter with holiday promotions, holiday party selfies and businesses competing for your business and spreading holiday joy! The social media world can become a very noisy place during the holidays, but here […]
How to Avoid the Social Media Time-Trap

How to Avoid the Social Media Time-Trap

The most frequent comment I hear from business owners is that they “don’t have time” for social media. It’s so easy to get lost in the vortex that is social media and forget that you logged on with the sole purpose of posting an article on your business Facebook page. A task that should have […]
Because it’s 2016: Demystifying Social Media for Zoomers, Boomers and Seniors

Because it’s 2016: Demystifying Social Media for Zoomers, Boomers and Seniors

The rise of digital media has dramatically changed how we communicate with friends and family  both at home and around the world. Smartphones, personal computers, laptops and tablets have permeated Canadian homes and made it easier than ever before to stay in touch.   Long distance communication has changed too – the cost of communicating […]
When to follow a new trend on social media

When to follow a new trend on social media

Originally published by Canadian Small Business Women on August 21, 2016. There is a big difference between jumping on the bandwagon just because “everyone else is doing it” and adding a new tech trend as part of your overall digital marketing strategy. The rate of change in the world of technology, especially for business, is […]
Teach Me Social Helps Brands Grow On Social Media

Teach Me Social Helps Brands Grow On Social Media

  68% of Internet users are on social media. Is your business taking advantage of the opportunities to grow your audience and customer base? A focused strategy and experienced community manager can grow your brand on social media 150%  in the first month alone. The infographic below was compiled by real data from one of Teach […]
Ten Tips to Increase the Impact of your Visuals on Social Media

Ten Tips to Increase the Impact of your Visuals on Social Media

Pictures, videos and graphics quickly engage your audience and give them a snapshot look at what you are trying to say. With a little bit more time, you can brand your pictures, quotes and graphics to evoke an emotional connection with your audience. While knowledge of graphic design is an asset, there are many ways […]
Increase your engagement today on social media

Increase your engagement today on social media

It is absolutely frustrating putting time and effort into writing creative copy, creating top-notch designs and following all the recommended practices in making your social media posts a success – only to find that there is hardly any reach on your posts. The goal of any social media post is to drive engagement which will […]
I had a great time speaking at the @canadiansmallbusinesswomen Expo a few weeks ago! Thanks to @mirloy for capturin… https://t.co/j0GbSsfRdJ
Sunday September 16, 9am-5pm - Join me in networking and learning together with hundreds of female entreprenerus in… https://t.co/vDd8YhJHVc
Sun Sept 16 - Join me in networking and learning together with hundreds of female entrepreneurs in Toronto. Learn… https://t.co/MFa5Xev4b6
Immigrant Women’s Small Business Expo – Toronto 2018 https://t.co/ROkG2DReBO via @CdnSmallBizWmn
#Repost @mskellyfarrell (@get_repost) ・・・ Can't beat this view. Not sure I'm ready to go back to the city.… https://t.co/cpr5uyXpHB
Honored to be invited to take part in this discussion. Join us on #iwd2018 ✨ . . #Repost @canadiansmallbusinesswome… https://t.co/hu5B8DFgum
#Repost @mskellyfarrell (@get_repost) ・・・ Kicking of National Conference with @TheMompreneurTM #mompconfhttps://t.co/9KqcW5TTVl
Join me at #mompconf this weekend - March 2-3! Simply go to https://t.co/JrzfLXwVEL to learn more & to purchase you… https://t.co/AblVvbZq70