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When to follow a new trend on social media

When to follow a new trend on social media

Originally published by Canadian Small Business Women on August 21, 2016. There is a big difference between jumping on the bandwagon just because “everyone else is doing it” and adding a new tech trend as part of your overall digital marketing strategy. The rate of change in the world of technology, especially for business, is […]
10 Reasons to Tweet Today

10 Reasons to Tweet Today

Original blog posted at CanadianSmallBusinessWomen.com With 310 million monthly active users, it is hard to ignore the power of Twitter for small businesses to reach an engaged audience. But, if you need more convincing, here are 10 reasons to start tweeting today! 1.FREE:  Twitter is free to use – The only cost is time and […]
How to create an effective content strategy using hashtags

How to create an effective content strategy using hashtags

In the small business world, it can get pretty hectic trying to come up with an effective content strategy which engages your followers. attracts new ones and provides a positive ROI. It becomes even more tough when ever-changing newsfeed algorithms on social media platforms promote posts from friends and family first, making it difficult for […]

Hashing out Hashtags!

Quite simply put, a hashtag is an online, clickable, linkable keyword used in social media to connect conversations and topics.

Twitter Tips for Small Business

It’s one thing to have a Twitter account, it’s another thing to ‘Tweet’. The world of networking on Twitter can seem like a new way of thinking about marketing your business and connecting with clients and colleagues in addition to learning a new language. As such, it’s important to take your time to get to […]
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