Rok Cork is a lifestyle brand of sustainable cork fashion accessories for women and men, combining luxurious craftsmanship, materials and ethics, to create one-of-a-kind handbags and accessories. Rok Cork was launched in 2013 by Elizabeth Roque, Founder and President, after she was inspired on a visit to her childhood home in Portugal. Rok Cork is a true reflection of Elizabeth’s love for her Portuguese heritage; she personally designs each piece and ensures it is brought to life with cork that is only grown in Portugal and completed with subtle, unique details specific to her culture.
Teach Me Social became privileged to share the story of Rok Cork with admirers of the brand through existing social networks. Telling the story of the brand and the unique inspiration behind each handbag became the goal of a social media campaign launched in early 2016. Existing in a seemingly flooded niche of luxury handbags, Rok Cork stands out as being artisanal in its entire manufacturing process and sustainable in nature. As a result, the fashion line appeals to lovers of high-end products as well as those looking for eco-friendly and vegan-friendly alternatives to mass-produced wares.
Early successes for Rok Cork’s social campaign are measurable and monitored by our expert account managers at Teach Me Social. The information collected is analyzed regularly and used to refine the social media strategy for the overall digital campaign for Rok Cork. Social network reach for Rok Cork has expanded by 150% and continues to increase steadily by an average rate of 16% monthly. Most importantly, website traffic from all over the world has increased by 17.64%, resulting in more product views and higher sales volume month over month. Additionally, through exposure through its social media channels, Rok Cork has formed relationships with several brand advocates in the fashion blogger world, contributing to building a community of fans on Instagram with images of Rok Cork handbags travelling with their proud owners all over the globe.
Working with Teach Me Social to improve and expand the digital presence of Rok Cork has left owner Elizabeth with more time to focus on what she loves most – designing with cork!