It’s one thing to have a Twitter account, it’s another thing to ‘Tweet’. The world of networking on Twitter can seem like a new way of thinking about marketing your business and connecting with clients and colleagues in addition to learning a new language. As such, it’s important to take your time to get to know Twitter before taking the plunge into the world of Tweeting.
Maximize your profile
Use a profile picture and header picture consistent with your branding across other platforms, including your website, business cards, Facebook, LinkedIn, etc. Choose a generic background that enhances your header, or design your own background for your Twitter homepage.
Your bio line on Twitter also needs to comply with the 140 character rule, so choose your words carefully! Use keywords that make it easier for people to find you and include a link to your website.
Micro-Blogging at its best
Twitter is part of an emerging type of media called Micro-Blogging, and it’s important to keep your Tweets short and sweet! But, remember you can say a lot in 140 characters and a picture is worth a thousand words! Use link-shortening tools like bit.ly and HootSuite to save space in your tweets when you want to link to content outside of Twitter. Use #Hashtags like keywords to link to trending content on Twitter, or to #KeepItShortAndSweet.
Tweet with Karma
Nobody wants to be sold to online. We live in a world where creative marketing can take you further than direct advertising. Share content rather than soliciting business – if people like what they share, they will come back for more; use Twitter to build brand loyalty. Twitter is a great way to connect with your clients and other members of your industry. Build networks of like-minded Tweeters and remember the Karma of Twitter – retweet to be retweeted! Share others’ links and photos as much as you share your own. Twitter is an active network, and you won’t gain the business you’re looking for if your activity on Twitter is one-sided.
Twitter can be a lot of fun, and is an excellent way to get your message out there quickly and effectively. It is the fastest growing social network, so it pays to have a presence there. For more tips and Twitter advice, check out Teach Me Social individual tutorials and group workshops and connect with @TeachMeSocial on Twitter!
Kelly Farrell is the Founder and Chief Facilitator of Teach Me Social, a visionary company that has a mission to empower small business entrepreneurs to take control of their own online presence and manage it in-house to maintain an authentic voice for their brand.